Proliferating promotion of healthy lifestyle to boost the worldwide grapeseed oil market by 2025

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An unprecedented shift towards plant-based ingredients across myriad industries has been majorly driving the worldwide grapeseed oil market over the recent years. In the era riddled with the fear and chances of prevalent heart diseases, grapeseed oil acts as an impeccable source of essential fatty acid restricting the chances of heart disorders. This prompts the product to be explicitly used in food and beverage applications on a large scale across the globe.

An upsurge in the prevalence of heart diseases, diabetes, high cholesterol, and obesity has promoted the rise in the growth trajectory of the global market size owing to its wide scale usage in food products.

Grapeseed oil serves as an integral natural antioxidant that possesses, antifungal and antimicrobial properties to augment the immune function and contribute massively towards a healthy body growth.

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The product is best suited to be utilized in various food formulations subjected to its ability to withstand heat and combat inflammation in the body. It serves as a high source of fatty acids, linoleic acid which remains separated in the body and are required for healthy development and growth.

The vegetable oil consumption globally accounted for a revenue share of USD 200 million tons in 2018 in terms of volume. This is attributed to the large scale ingesting of vegetable oil due to high concentration of unsaturated fats which help in maintaining a proper balance of essential levels of omega fatty acids and cholesterol levels.

However, an ideal intake of grapeseed oil would substantially aid in exempting joint inflammation and pain, promoting boost of immunity, reducing the oxidative damage, and augmenting the bone strength.

Likewise, the increasing interest towards natural and non-synthetic ingredients across Europe, led by UK and Germany, has leveraged the production of sustainable and eco-friendly food and beverages. Not to mention, this inclination has led the retail sales of organic food products in Germany to account for approximately USD 11 billion in 2017.

Additionally, high grade advancements in the extraction of plant based derivatives coupled with focus on opting healthy lifestyle would stimulate the grapeseed oil industry outlook over 2019-2025.

The extraction of the oil via the chemical process involves low temperature operation to withhold the corrosion of unsaturated fatty acids leading to the high production output alongside diminished energy consumption. Other than this, the process also offers robust effectiveness in oil extraction from the natural plants for furnishing the industrial scale production.

Given that the cosmetics domain is one of the most profitable application sectors of the grapeseed market, the North America region subsequently stands as one of the most remunerative growth grounds for grapeseed oil industry expansion from the cosmetics sector. Estimates claim that the North America grapeseed oil market size from cosmetics application is likely to cross a mammoth valuation of 85 million by the end of 2025.

The United States is one of the most progressive nations of North America for the expansion of regional cosmetics market. This is probably owing to the paradigm shift towards organic cosmetic products on the grounds of their chemical free nature and skin improving capabilities. Grapeseed oil is rather beneficial in reducing the wrinkles, providing protection against free radicals and high skin hydration.

Reliable reports state that the skincare products hold the largest share of natural and organic beauty products market in the U.S. – accounting for nearly 40 per cent of the business. Surging consumer inclination towards global brands and high economic affluence have further bolstered the grapeseed oil market share across North America.

The diversified landscape of grapeseed oil market has prompted the industry giants to indulge in mergers and acquisitions with an intent to sustain their geographical presence. This has allowed the worldwide grapeseed oil market size to be pegged at USD 560 billion by the end of seven years term.

Author Name : Vinisha Joshi

Changing dynamics of the food industry to foster air-dried food market size by 2026

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With growing popularity of convenience food and ready to eat meals, the global food industry has seen surging demand in the past few years. Rapid urbanization, busy consumer lifestyle and time constraints have generated numerous growth opportunities for companies developing packed food products.

Given to the importance of a healthy lifestyle, people are also shifting their focus on consuming different nutrition-rich diets such as air-dried packed food products that offer a plethora of health benefits to the human body. These foods are not only good in taste but also contain ample number of vitamins, antioxidants, fiber, and mineral content.

Being prepared by eliminating water content, the weight of air-dried food items are significantly low which making it easy for transportation and storage. Moreover, these products do not contain any preservatives, artificial colors, and additives, and offer added eco-friendly benefits as they reduce food spoilage which further leads to decreased wastage.

Speculating potential prospects, the air-dried food market is expected to accrue significant growth over the forecast timespan. Extensive advertising campaigns, branding, and supportive government policies could augment industry size. Moreover, Global Market Insights, Inc. predicts that the air-dried food market for B2B could exceed $114 billion by 2026.

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Based on product, the fruits segment in air-dried food market is estimated to amass noteworthy prospects owing to its wide use in puddings, cakes, and other bakery items for adding taste and flavor. Also, air-dried meat products are expected to cross 1,000-kilo tons by the end of 2026 as it a good source of protein and has low amounts of cholesterol and fat. Chunks/pieces would also accrue significant share in the market over the forecast timespan due to its use in numerous dishes and recipes.

In terms of B2C distribution channel, the convenience stores segment is projected to exceed USD 12,000 million by 2026. Despite growing prominence, the segment could likely show slow growth as compared to other segments due to low availability of wide range of products.

Online retailers meanwhile are expected to grab over 10% of volume share owing to recent technological advancements in the e-commerce sector. Hotels & restaurant distribution channel could also likely cross 1,500-kilo tons during forecast timespans as air-dried food products are widely used for preparing numerous delicacy.

According to reports, Europe air-dried food market is anticipated to witness promising growth from the region’s proliferating food and beverage sector. Certainly, the food & beverage sector has a major impact on Europe’s economy, with dried food sales witnessing a surge in line with increasing consumption of processed food products.

Ready to eat meals being prepared with dried foods are easily available in hypermarkets, convenience stores, supermarkets, and local retail outlets in the region. Moreover, based on growing food consumption, Europe could be considered as one of the key regional markets for air-dried food industry.

On a global scale, the air-dried food market is highly fragmented because of the presence of numerous small and medium-scale producers. Some prominent producers in the market include Mondelez International Inc., Nestle S.A., DMH Ingredients Inc., B-B Products (Australia) Pty Ltd., Berrifine A/S, BCFoods, La Frubense, Milne Fruit Products, Inc., Howenia Enterprise Co., Ltd., Saraf Foods Ltd., Van Drunen Farms, Seawind Foods, Thomas Creek Farms.

Author Name : Abhijeet Kakade

Flavored kombucha market to gain remarkable returns by 2025

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With each passing day, the demand for functional and energy drinks is increasing across the world. Kombucha is one such drink that is trending among health-conscious people. In effect, Kombucha can help increase metabolism, boost immune system, reduce blood pressure, rebuild connective tissue & reduce headaches. Kombucha companies across the world are spending heavily on R&D projects to roll out new products and flavors into the market.Prevalence of diseases such as diabetes, high cholesterol level, blood pressure along with high consumption of junk food has influenced product consumption lately. However, as kombucha contains some amount of alcohol, regulatory bodies including the U.S FDA have directed customers to take precautionary measures while using it for the first time.

Incidentally, consumers have also narrated numerous side effects like stomach upset, toxic reaction, metabolic acidosis and allergic reactions following product consumption, incidents that may restrain the growth of kombucha market.

According to a study, the flavored kombucha market is anticipated to exceed USD 1.5 billion valuations by 2025. The original taste of Kombucha, being effervescent, slightly sweet and tart, has attracted added consumer preference to flavored products. Speculating increasing demand, manufacturers have started to bring new flavors of kombucha to the table.

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For instance, in 2019, Health-Ade Kombucha, an American manufacturer announced the launch of six new flavored products including cherry, tropical punch, grapefruit, passion fruit-tangerine, peach-mango and strawberry-lemonade. Along with offering good taste, these products provide added health benefits owing to key characteristics like organic nature, low sugar content and being gluten-free and vegan.

Speaking on the regional landscape, North America kombucha market is expected to witness prominent growth at a 15.5% CAGR rate during the forecast period. Rising health awareness among Latin American countries including Argentina and Brazil is projected to offer lucrative opportunities for industry expansion.

Regular consumption of kombucha by professional athletics and dances owing to its numerous benefits in arthritis pains, common aches, and muscle stains is fueling product demand. Moreover, to address health issues like obesity, many health and fitness clubs are being developed in North America.

In addition to this, favorable government initiatives such as the President’s Council on Sports, Fitness, and Nutrition (PCSFN) are aiming to fuel sports participation among youth to induce fit lifestyle in America. Such activities are resulting in increasing fitness clubs which has made major industry players widen its product portfolio.

On a worldwide scale, the kombucha market embraces key market players like Red Bull, Brew Dr. Kombucha, KeVita, GT’s and Celestial Seasonings. Companies in this industry are actively participating in mergers, acquisitions, joint ventures and partnerships to provide a variety of products to consumers. High-rise demand and low production cost of kombucha are supporting market growth.

Furthermore, industry leaders are launching a wide variety of flavored kombucha drinks like coffee, ginger, lemon, and berries which could stimulate global Kombucha market growth. For example, in 2019, Equinox Kombucha introduced its latest products named Espresso Coffee, turmeric, and peach flavors. Global Market Insights, Inc. meanwhile suggests that the global kombucha market is likely to exceed USD 5 billion valuation by 2025.

Author Name : Abhijeet Kakade

3 major trends influencing prenatal vitamin ingredients market share

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Increasing health concerns among pregnant women coupled with changing lifestyle preferences are fueling prenatal vitamin ingredients market size, through the dependence on vitamins supplements for proper prenatal care. Continuing cases of birth defects and abnormalities among newborn babies has driven the need for ensuring necessary nutrition is provide during pregnancy, offering substantial consumer base for prenatal vitamin ingredients and associated products.

Poor healthcare and lifestyle facilities across developing countries have urged governments to take adequate steps and ensure prenatal health among women. For instance, in India over 66% of the population lives in rural areas away from proper healthcare facilities especially for pregnant women. India’s Janani Suraksha Yojana (JSY) is a scheme established under Ministry of Health and Family Welfare’s National Rural Health Mission, which focuses on lowering maternal as well as neo-natal deaths by facilitating institutional delivery for poor pregnant women.

Reportedly, in India out of 28 million pregnancies every year there are over 1 million cases of neonatal deaths. Lack of provision of maternal and newborn care in such regions is steering the expansion of prenatal vitamin ingredients market share.

Additionally, with the changing perspective towards healthy living, the dependence on vitamin supplements is also increasing in order to facilitate a balanced diet among pregnant women. Reportedly, over 97% of the women in the U.S. who had earlier been pregnant or were pregnant in 2017, aged between 18-45 years, took prenatal vitamins to ensure their own health and that of their babies.

Described below are some factors expected to impact global prenatal vitamin ingredients industry trends:

Growing need for consumption of iron

Adequate intake of iron supplements is essential to prevent maternal anemia, low birth weight, preterm birth and puerperal sepsis. As per data from World Health Organization, in 2016 over 40.1% of pregnant women globally were anemic. Iron supplements during pregnancy are beneficial for the growing fetus and placenta, along with resulting in increased blood cell mass. At least 27 milligrams of iron is required per day to ensure good nutrition among pregnant women and newborn babies.

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Additionally, iron deficiency may also lead to cases of preterm or premature birth. In 2017, 1 in every 10 infants born in the United States were premature. A preterm birth may prove to be extremely harmful for the newborn baby as it may lead to complications like cerebral palsy, breathing problems, vision impairment, developmental delay or hearing problems.

Undoubtedly, the importance of iron consumption to ensure the health of pregnant women and newborn infants is providing increased impetus to prenatal vitamin ingredients market forecast.

Essential for bone heath development

Growing frequency of osteoporosis among pregnant women and poor bone health in newborn infants is driving the need for robust prenatal care. Increased chances of fractures during pregnancy is propelling women to add vitamin supplements to their diet. Reportedly, during the last phase of pregnancy, bone resorption and calcium mobilization are increased which possess threat of osteoporosis and fractures for women.

Lack of adequate bone health among newborn babies could severely threaten their long term health through conditions such as, osteopenia that can cause bone to be brittle and weak, increasing the risk of broken bones.

Evidently, growth potential for prenatal vitamin ingredients industry is derived from vital application of vitamins in fueling bone health development among both pregnant women and newborn infants.

Expansion of APAC healthcare industry

Asia Pacific is regarded as the most populous region worldwide, with China leading the chart followed by India, as evidently the birth rate is considerably high in the region. The high birth rate has considerably driven the evolution of healthcare sector in APAC, especially with respect to mother and childcare.

Government initiatives to ensure the safety of pregnant women along with their newborn babies are magnifying prenatal vitamin ingredients industry outlook. In India, several government and non-government initiatives aim at spreading awareness among the citizens related to healthcare for pregnant women and newly born.

The Ministry of Health & Family Welfare, Government of India had launched an initiative focusing on providing comprehensive and enhanced antenatal care, without any cost to all the pregnant women in the country. The program also assures a minimum package of prenatal care services to women at government run healthcare facilities.

Evidently, initiatives taken by regulatory authorities to spread awareness among people regarding the necessity of nutritional and physical care will substantially expand prenatal vitamin ingredients market size globally over the coming years.

Author NameShreshtha Dhatrak

4 key trends fueling the expansion of plant protein ingredients market size

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Rising health concerns along with higher consumer awareness will help drive plant protein ingredient market size over the forecast period. Many plant-based ingredients have protein content ranging from 50% to 80% and provide substantial health benefits, representing a wide scope of application. Reduced costs have made plant protein affordable for consumer consumption and stimulated the adoption among food manufacturers and gradually in the fast-food segment.

Emerging preference for a vegan lifestyle by growing number of consumers has influenced the business outlook. With a dramatic increase in environmental concerns regarding the protection of animals around the globe, consumers have been avoiding animal-sourced protein and opting for plant-based meat comprised of plant protein ingredients.

The U.S. has one of the highest levels of animal-based meat consumption per person, and the opportunity for plant-based meat to thrive in that region is anticipated to be consequentially high. Europe also has a well-developed market for plant-based meat products and will lead to a high product demand over the analysis period.

Government initiatives will contribute to plant protein industry share to a great extent, while healthcare institutions have also taken certain steps to promote plant based meals for patients. For instance, Californian Governor, Jerry Brown had recently signed a landmark bill which ensures that patients get healthy plant based options for every meal. The Senate Bill 1138 makes sure that people in hospitals, prisons or other healthcare facilities will have key access to plant-derived food.

Described below are some notable factors influencing plant protein ingredients market outlook over the next few years through food applications:

Rising demand for pea and soy proteins

Pea based plant protein ingredients segment is expected to garner remarkable momentum by the year 2025. The substance has extremely high nutritional value and is more digestible compared to many other protein ingredients, besides having a high iron content. 10% of American women have iron deficiency and the benefits of a regular intake could boost the product demand. Estimates claim the overall pea protein market size to cross USD 160 million by 2024.

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Soy protein ingredients can be used in a wide range of diets with properties of building muscles when paired with rigorous training. This could be highly beneficial for athletes and the increasing number of sport activities can propel the use of the substance in plant protein supplements.

Increasing cases of colorectal cancer, breast cancer and unhealthy bones have fueled the demand for soy protein. Regulatory approvals for consumption will certainly impact plant protein ingredients industry share in the near future.

Increasing awareness among athletes

There has been a major increase in the number of athletes across professional sports and rising awareness for plant based meals have triggered the adoption of the product in daily diets. Several athletes have been preferring plant based meats as a substitute for animal meat to avoid rigorous killing of animals and disadvantages associated with red meat.

Alleged health benefits such as the reduction in the risk for lower LDL, type II diabetes, heart diseases and cancer coupled with an added benefit of muscle building has fostered the use of plant protein supplement among athletes. Studies have apparently found out that plant protein powder and other products offer athletes benefits like better recovery and performance.

Estimates show that athletes require proteins ranging from 1.2 to 1.7 grams per kilogram of their body weight every day, depending on the purpose, suggesting considerable scope for plant protein ingredients market size over the coming years.

Rise in the number lactose intolerant children

Reportedly, at around five years of age children tend to develop lactose intolerance in regions like Africa, Asia, few Mediterranean countries and the Middle East. Nearly 75% of non-Caucasians living in Australia are lactose intolerant. Infants are mostly recommended the consumption of plant protein examples like soy, hemp, rice, oat, almond and coconut as a substitute for dairy products.

Vegan diets can also help children attain the required daily nutrition without compromising on preferences or risking high-fat food. Surge in the number of kids suffering from lactose intolerance will undoubtedly fuel plant protein ingredients market share.

Emerging companies offering plant-based products

North America is among the highest meat consuming region is steadily shifting towards plant-based meat to avoid killing animals and the potential diseases caused by regular meat consumption. Several companies in the US are involved in the production of the product owing to consistent rise in the demand. North America plant protein ingredients market will record tremendous gains over the forecast timeframe due to presence of major players offering vital products to meet the evolving consumer preference.

Health benefits along with gradually reducing cost of plant protein ingredients will fuel APAC industry trends. Prevalence of high number of vegetarian population in a country like India will also fuel the regional growth.

Major companies like A & B ingredients, Medix, Axiom, Prinova and Cargill are involved in the production of plant protein powder and other ingredients which will also influence the demand. Companies often indulge in strategic collaborations and acquisitions for market expansion.

Author NameRiya Yadav

Pharmaceutical applications to augment kaempferol market share

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Rising awareness about chronic diseases like diabetes, obesity, and cardiovascular diseases has been driving kaempferol market share. The industry is experiencing a change in consumer preferences toward the way of controlling chronic diseases. Increasing popularity of medicinal dietary supplements among the consumers for various health benefits has been fueling the product demand. There is a great requirement for natural products such as green tea, fruits, and moringa as compared to conventional medicines which may foster kaempferol market size.

Kaempferol is a natural polyphenol found in many fruits, vegetables, and herbs, comprising grapes, tomatoes, broccoli, and tea. So, being a plant-derived dietary supplement, this compound does not possess any known side effects, rather it has a protective effect on human health. Some epidemiological studies have even reported some positive outcomes of kaempferol which reduce the risk of several chronic disorders such as cancer and cardiovascular diseases (CVD). The capability of kaempferol to obstruct chronic diseases from worsening will accelerate product demand, further creating a wide scope to expand kaempferol market outlook.

According to studies kaempferol supplements offer a wide range of pharmacological benefits – they are antioxidants, antimicrobial, anti-inflammatory, cardioprotective, anticancer, antidiabetic, neuroprotective, antiestrogenic, anti-osteoporotic, anxiolytic, analgesic, and antiallergic. Regular intake of such multi-featured dietary supplements can not only help to control diseases but also can help to prevent many types of chronic diseases. Also, the increasing healthcare costs have motivated consumers to opt for preventative measures which would block any occurrence of diseases. Increasing consumer awareness about the health benefits of Kaempferol supplements is expected to propel industry trends over the years ahead.

High consumption of dietary supplements among the working professionals has been observed, which shall drive kaempferol market growth. Diet fluctuations owing to the hectic work schedules and modern lifestyles, leading to the occurrence of various health related issues. Regular consumption of kaempferol in the form of supplements can strengthen immune system and get rid of the free radicals that damage healthy cells. The rising inclinations towards dietary supplements to remain healthy on account of increasing healthcare costs will improve kaempferol market outlook.

Owing to the increasing growth in population and aging, cancer burden across the globe has been surging over the last few years. Cancer still remains a deadly disease despite the advancements in cancer therapies. According to WHO, in 2018, cancer turned out to be the leading cause of death, accounting for 9.6 million deaths. Traditional cancer treatments like chemotherapy involve numerous complications and limitations. Pertaining to the limitations associated with chemotherapy method related to the drug efficacy, numerous researchers have been working to innovate alternatives. Over the last few years, researchers have been analyzing the anti-cancer effect of kaempferol as it can be a substitute for the existing cancer treatments, further enhancing the industry outlook.

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Kaempferol is gaining traction as a potent phytochemical because of its wide range of medicinal properties. It is noted that the anticancer effect of this flavonoid can control the growth of cancer cells like leukemia, prostate, ovarian, oral cavity or colorectal cancer. As per WHO, cancer is the second leading cause of death globally – 1 from the 6 death cases, occur from cancer. The rising prevalence of cancer is expected to propel product demand, further aiding kaempferol market trends.

Speaking about regional landscape, United States may experience high demands for 98% Kaempferol owing its numerous pharmaceutical applications and rapidly increasing skin cancer cases. According to American Cancer Society, skin cancer cases has been rapidly increasing among men and women by 1.7% and 1.4% respectively. Reportedly, melanoma – a type of skin cancer is responsible for all skin cancer-related deaths. Rapidly rising geriatric populace with lingering issues like diabetes, CVD, and obesity will also foster kaempferol industry size.

The increasing prevalence of chronic diseases and the consumer shift towards accepting natural cures over conventional medicines are fueling kaempferol market growth. Some of the key market players involved in new product formulations and augmentation of kaempferol products are Merck Millipore, INDOFINE, AppliChem, and TCI Chemicals. Based on the research report of Global Market Insights, Inc., kaempferol Market size will surpass USD 6.5 billion by 2025.

Author NameAmol Kothekar

Increasing demand for healthier food to fuel global plant based meat market size

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Increasing health consciousness propelling consumers to avoid animal-sourced protein will accelerate the expansion of global plant based meat market size over the forecast period. According to Canada Food Guide, protein sources like beans, legumes, tofu, nuts and pulses can easily replace eggs, meat, fish and other dairy products. This has driven several customers to turn to plant based products to replace non-vegetarian meals. Rising environmental concerns regarding carbon footprint and more focus on the protection of animals will help the proliferation of plant based meat industry significantly.

Several government initiatives taken against the use of animal-based products will also encourage the adoption of plant-derived meat across majority of distribution channels worldwide. For instance, the American Medical Association passed a Healthy Food Options in 2017, that requires hospitals in the U.S. to improve health of staff, patients and visitors by providing them with plant-based meals. Jerry Brown, Governor of California signed a landmark bill in 2018 that ensures the patients receive a healthy plant based option.

United Nations’ Food and Agriculture Organization reports that fish accounts for nearly 16% of protein consumed around the world owing to the upsurge in disposable income among consumers. Fishes cover major sources of our protein consumption but with growing population and challenges regarding the depleting natural resources, efforts to bring an alternative have been on the rise, fueling plant based meat market trends. Impossible Foods, a startup that develops plant derived meat and dairy products, is developing various fish products on high priority owing to less production of such products.

Good Catch, a plant-based seafood provider, is developing plat-based tuna while Ocean Hugger Foods is also offering plant-based raw tuna. Another player in the sector is known to be developing plant-based shrimp and a number of restaurants have started offering sushi based on plant sources. A Singapore based startup has been involved in the development of plant cell based crustaceans which also includes shrimps, lobsters and crabs. Similar initiatives in the seafood segment will substantially drive plant based meat industry outlook.

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Products based on pea will witness an increasing demand, registering gains at more than 10.5% between 2019-2025. A leading meat producer in U.S. will start selling nuggets that are made of pea proteins in grocery stores in 2019 and will also offer blended burgers made from pea protein. Beyond Meat makes burger and sausages with pea proteins, where the patty designed by the company is made from pulse crops like mung beans and peas, with taste and texture similar to the original meat. Offering such products that meet trending consumer needs will augment plant based meat market outlook.

Soy has been used as a source for making plant-based meat products by several companies, including Impossible Foods which uses a soy-based formula for some products. Rising occurrence of breast cancer, colorectal cancer and unhealthy bones have made consumers demand for more soy intake. Soy protein can also contribute to reducing the prevalence of heart diseases and has been endorsed by health authorities, increasing its potential to strengthen plant-based meat market share.

Distribution channels play an important for the growth of any food product and a wide range of options such as supermarkets, restaurants and online stores offer access to a tremendously vast consumer base. For instance, Beyond had reported a profit of around $10.8 million for the first quarter of 2019 and these profits were considerably driven by the rapid expansion of numerous grocery stores and restaurants selling its plant-based meat products.

Reportedly, 60% of meat will be replaced by plant-based meat products by the year 2040. Meat industries raise billions of animals with trillions of turnover, but the environmental impact it causes will turn the tide for meat sellers, driving consumers towards plant based meat market. Major investments done by supermarket and restaurant chains for developing in-house products will reinforce the industry stance. A key benefit realized from the growth of plant based meat industry will be the allocation of more space for the production of crops for human consumption.

Production of meat alternatives will accelerate in coming years owing to a large number of people shifting their preferences towards plant derived consumption to address health concerns and due to rising income levels. Global Market Insights, Inc. has estimated that global plant based meat market will exceed annual valuations of USD 320 million by 2025, with key players such as Impossible Foods, Gardein Protein, DuPont, Maple Leaf Foods and Beyond Meat defining prominent industry trends.

Author NameRiya Yadav

Vitamin B12 based food supplement ingredients market to amass extensive returns by 2024, U.S. to remain a pivotal regional ground for industry stakeholders

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The global food supplement ingredients market is projected to gain massive momentum in the decades to come, perhaps attributed to the growing prevalence of nutritional decencies worldwide. The requirement of nutrients however, as a rule, stands different for various individuals. Say for instance, children and older adults require more nutrients and so do pregnant women. As per the World Health Organization, around 250 million preschoolers are vitamin A deficient and so are substantial proportion of pregnant women.

The report by WHO further states that nearly 250,000 -500,000 children with vitamin A deficit become blind every year, while half of them die within 12 months of losing their eye sight. The robust deficiency of vitamins and other nutrients have led to the massive requirement of food supplement ingredients in the form of probiotics, tablets, capsules, powder gels or liquids that are known to fulfill the need for nutritional enrichment. This in consequence, would majorly impel the global food supplement ingredients market share in the years to come.

The need for dietary food supplements due to the rising trend of veganism

Over the last few years, the benefits of healthy living followed by concerns surrounding animal safety have driven several millennials to pursue a vegetarian or vegan diet. Although the idea of a 100% meat-free diet sounds quite appealing, it can bar one from acquiring certain nutrition that cannot be gained from plant-based foods. A Finnish study found that following a balanced diet varies among vegans, while some followed a balanced diet other showed signs of dietary deficiency.

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The study further revealed that Vitamin D levels were below the recommended value among a quarter of the vegan groups. Nutrients like Vitamin B12, Creatine, Vitamin D3 and DHA are extremely high in meat-based foods, which vegans exclude themselves from. However, dietary supplements that provide the above-mentioned content can help vegans maintain a healthy lifestyle, without having to give up a plant-based diet, which would quite overtly, augment the food supplement ingredients market size.

Citing an instance, deficiency of vitamin B12 which is high in animal liver and organ meats, can lead to serious health concerns, especially among the geriatric population. However, vegans can easily consume the same in the form of food supplement ingredients, commonly available as capsules, tablets or powders. According to Global Market Insights, Inc., vitamin B12 based food supplement ingredients industry share was pegged at an appreciable $60 million in the year 2017. The prevalence of dietary deficiencies owing to the rapid adoption of a vegan lifestyle and the massive requirement of vitamin B12 to ensure uninterrupted production of DNA, nerves, and blood cells in the human body will thus propel vitamin B12 based food supplement ingredients market.

How has the United States fared in the global food supplement ingredients market?

In terms of the regional spectrum, the United States is anticipated to emerge as one of the most crucial geographies for the global food supplement market. The regional growth can be aptly credited to the escalating prevalence of chronic diseases like diabetes, heart attacks, and arthritis. Estimates by the Centers for Disease Control and Prevention in 2017 suggest that over 100 million people in the United States are diagnosed with diabetes or prediabetes, stemming from obesity.

This has quite overtly led to the requirement of food supplement ingredients like proteins, Vitamin D and Omega-3 fatty acids that can help with weight loss. Driven by their robust deployment to prevent the onset of conditions like diabetes and heart diseases, the U.S. food supplement ingredients market size is likely to register a CAGR of 7% over 2018-2024.

As the demand for nutritional supplements increases across a slew of verticals, the commercialization graph of the global food supplement ingredients market is likely to observe an incline. As per reliable estimates, food supplement ingredients industry size may be pegged at $2 billion by 2024.

Author NameKrithika Krishnan

Global oryzanol market to amass remarkable proceeds from nutraceutical & sports supplement applications, Asia Pacific to emerge as a key revenue pocket over 2019-2025

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Growing awareness among the global population regarding the availability of essential substances that enhance health has augmented the oryzanol market penetration, further supported by the demand for naturally sourced products. Worldwide efforts to harness the nutritional benefits of vegetables and grains has enabled the development of technologies to extract rice bran oil, the key source of oryzanol. A broad range of applications, from edible oils, pharmaceuticals and cosmetics to bodybuilding supplements, has nurtured the oryzanol market growth over the last few years. Continued research and technical advancements in the production of health products will considerably increase the substance’s consumption in major healthcare markets, like North America and Asia-Pacific, indicating lucrative prospects for the oryzanol industry.

Asia-Pacific (APAC) could particularly become the prominent consumer of oryzanol-rich products across different end-user segments, owing to the rising population and inherently growing health problems like heart diseases, diabetes and obesity. Indeed, APAC oryzanol industry size will register a CAGR of 15% over 2019-2025. Fundamentally, the region producing the largest quantities of a raw material also tends to be a dominant consumer of products made from them. APAC comprises of China, India, Vietnam and many other countries which have significantly large output of rice production every year. In addition, with rapid industrialization and changing lifestyle preferences towards more healthy food and cosmetic ingredients, the region could witness faster infusion of nutraceuticals and sports supplements developed with the help of the oryzanol industry. Development of innovative approaches towards obtaining the substance from raw material will also benefit the industry players.

Speaking further, a company from Japan had spent almost 10 years on R&D to develop a novel technology for harnessing rice bran oil. It unveiled a patented technology for low temperature extraction that naturally reserves the average content of oryzanol and delivers a high-quality product. The company’s dedication towards bringing the substance to market for customers demonstrates the massive potential of the oryzanol market. Besides, the market opportunities for the substance can be surmised from rising cases of heart blockages and a surge in geriatric population susceptible to health issues, presenting a wide consumer base for nutraceuticals that alleviate heart diseases.

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To elaborate, research has shown that oryzanol helps to increase the level of good cholesterol in the body and lower the bad cholesterol, as it reduces the absorption of cholesterol from food. Experts have reported that people from South Asia are almost four times more likely to suffer from a heart condition that the general population, mostly due their diet which consists of fatty foods and high sugar content. In fact, cardiovascular disorder is said to be the leading cause of death in India, a country which could turn up as a notable target for the oryzanol market. With more people becoming conscious about the health risks they are faced with, nutraceutical consumption will certainly rise in the region to maintain cholesterol levels and their overall health, thrusting the APAC oryzanol industry expansion.

Evidently, shifting trends in the attitude towards physical fitness, in combination with the growing disposable incomes in countries like India, Malaysia, Australia and Singapore has propelled revenues for the fitness and sports supplements industry. In 2017, it was estimated that health and fitness clubs in China and Japan had amassed over USD 3.5 billion each in terms of remunerations, signifying a vital application segment for the regional oryzanol industry. Expounding the statement, this enormous spending on improvement of physical fitness will strengthen the demand for suitable nutraceuticals and sports supplements in APAC region, and oryzanol is a crucial component of several such health products.

All in all, the APAC oryzanol market is anticipated to grow at a remarkable pace over the coming years due to the accelerated consumer spending on health and fitness products. Constituting of the biggest rice producing nations in the world, the regional competitive landscape of the oryzanol industry is outlined by key participants like Delekang Food, Oryza Oil & Fat Chemical, Jining Ankang Pharmaceuticals and Okayasu.

Author NamePankaj Singh